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Slowly, the flywheel effect of positive word-of-mouth marketing starts providing organic growth to your brand, and you see a huge jump in the number of active users without actually spending a dime on advertising/marketing. Now, it’s all about building strong customerrelationships via unique experiences.
#cx #BrandPerception Click To Tweet Level of Service: How you treat your customers pre- and post-sale plays a large part in whether they come back. Marketing and AdvertisingMarketing is part of the customer experience, but it also includes your wider public image.
The customer journey is traditionally broken down into five key stages: Awareness - The customer identifies their need and researches options. They encounter your business through some form of advertising, marketing, or word of mouth. In other words, they're turning points in the customerrelationship.
You don’t have to spend a lot of money marketing your business, but you need to deliver excellent customer service and customer experience. That’s why customerrelationship management (CRM) software is essential for success. Although marketing is important, it’s also time-consuming.
Like everyone else, I’m seeing greater use of social, mobile, and video; more cross-channel campaigns; closer cooperation between marketing and sales; and expanded use of analytics. The reason is that post-sales interactions are increasingly automated and marketers have the best tools to manage automated interactions effectively.
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