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That’s because the price margins between competitive brands have narrowed , services have become standardized and migration costs have been minimized, leaving out just one key differentiator – customer experience (CX). For instance, a call to an Amazon executive to get your problem solved is customerservice.
This is the best way to prevent damage and creates a very personal, attentive service. The best way to approach customerservice is to be proactive: solve a problem before a customer notices and their respect and appreciation of your brand will get a massive boost. Customers don’t want to call you in the first place.
You don’t have to spend a lot of money marketing your business, but you need to deliver excellent customerservice and customer experience. That’s why customerrelationship management (CRM) software is essential for success. Although marketing is important, it’s also time-consuming.
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