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That’s because the price margins between competitive brands have narrowed , services have become standardized and migration costs have been minimized, leaving out just one key differentiator – customer experience (CX). According to a McKinsey study , 70% of buying experiences are based solely on how customers feel treated.
Your favorite restaurant, an eCommerce site you frequently buy from, a hotel that you've visited several times, a professional vendor that your business relies on—if it's easy, fast, and enjoyable to engage with them, they've almost certainly put careful thought into their customer experiences. This is where customer journey mapping comes in.
How you treat your customers after they've coughed up the cash is just as important as pre-sale! #cx cx #BrandPerception Click To Tweet Level of Service: How you treat your customers pre- and post-sale plays a large part in whether they come back. Active listening is key to forming close customerrelationships.
You don’t have to spend a lot of money marketing your business, but you need to deliver excellent customer service and customer experience. That’s why customerrelationship management (CRM) software is essential for success. Although marketing is important, it’s also time-consuming.
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