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Customer Perception: The Complete Guide

Fonolo

Over the last few decades, many researchers have proven this link between employee behavior, customer satisfaction and the monetary cost of toxic employees. Here are four concrete ways employees impact your brand’s customer perception. Marketing allows you to influence how non-customers perceive your company too.

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What’s a Customer Journey Map? Template & Crash Course

PeopleMetrics

Customer journey mapping can make the crucial difference between driving business success and seeing flagging customer satisfaction, retention rates, and revenue. The customer journey is traditionally broken down into five key stages: Awareness - The customer identifies their need and researches options.