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Slowly, the flywheel effect of positive word-of-mouth marketing starts providing organic growth to your brand, and you see a huge jump in the number of active users without actually spending a dime on advertising/marketing. Improve Your NetPromoterScore Transactional interactions are no longer enough.
Marketing and AdvertisingMarketing is part of the customer experience, but it also includes your wider public image. Marketing allows you to influence how non-customers perceive your company too. Everybody likes to be treated with respect — especially when parting with their cash.
They encounter your business through some form of advertising, marketing, or word of mouth. In the Loyalty stage and beyond, revenue generated from that customer segment, retention rates, lifetime values, and netpromoterscores will be helpful.
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