article thumbnail

7 Reasons Why Customer Experience is the Next Competitive Battleground

Retently

Slowly, the flywheel effect of positive word-of-mouth marketing starts providing organic growth to your brand, and you see a huge jump in the number of active users without actually spending a dime on advertising/marketing. Retently makes it easy to keep a pulse on customer sentiment and measure your NPS score.

article thumbnail

Customer Perception: The Complete Guide

Fonolo

Marketing and Advertising Marketing is part of the customer experience, but it also includes your wider public image. Marketing allows you to influence how non-customers perceive your company too. Everybody likes to be treated with respect — especially when parting with their cash.