7 AdTech Trends to Watch in 2024
SurveySensum
SEPTEMBER 2, 2024
The development of personalization based on artificial intelligence is taking place in two directions: predictive analytics and real-time automation. A study done by TapJoy reveals that 72% of mobile gamers willingly engage with rewarded in-app ads, while 64% prefer rewarded ads over sponsored social media posts.
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