Lead generation: What it is and how to master it
Zendesk
APRIL 16, 2021
Various advertising, marketing, and sales strategies can be used to spark interest and generate leads. To get a handle on it all, let’s start by answering a pretty basic question: What’s a lead? Your CTA could be a link to a downloadable piece of gated content or a big “Start free trial” button on a web page.
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