PeopleMetrics

MAY 12, 2022

A customer journey map is a visual or multimedia representation of all the touchpoints that a customer has with your business over the course of your relationship. Proactively managing and improving your CX inherently requires careful thought about your interactions, touchpoints, and impressions with customers. Touchpoints.

Customer Journey Map 62

Customer Journey Map Touchpoint Net Promoter Score B2C 62

Qualtrics

AUGUST 10, 2020

For example, if the CLV of your average customer is only $500 and it costs close to $1,000 to acquire them (advertising, marketing, special offers, labor), then could severely be losing money if you’re not able to pare back your acquisition costs and/or increase CLV through other products and services.

Customer Acquisition 26

Customer Acquisition Social Media Advertising/ Marketing Technology 26

Customer Experience Matrix

DECEMBER 18, 2012

These would include not just “inbound marketing” through social media and search engine optimization, but also purchasing media such as online and offline advertising. marketing automation can also be divided into layers of delivery systems, campaign management, and platform functions.

Social Media 87

Social Media B2B Advertising/ Marketing Engineering 87