Gainsight

OCTOBER 22, 2018

But as I spoke to people in the Customer Success community—as well as the CEOs of thousands of subscription businesses—I heard time and time again that one organization was missing from the conversation: Product. That resonated, because, as an ex-Product Manager, I saw how organically the two disciplines fit together. It made a ton of sense.

Sales 95

Sales Age of the Customer Start-ups Customer Acquisition 95

Gainsight

JANUARY 7, 2019

These challenges are nothing new to Customer Success (CS). In the Age of the Customer, buyers will hold you accountable for outcomes, and users are increasingly expecting consumer-grade usability and product experience. The world is realizing that to drive Customer Success in a SaaS business, the product plays a central role.

Age of the Customer 65

Age of the Customer Customer Acquisition NPS Sales 65

Gainsight

OCTOBER 30, 2018

1: Churn is turning all your acquisition dollars into dust. When SaaS companies are starting out, it’s typical to pour revenue into customer acquisition. It makes sense, the more customers you sign on, the more your numbers go up,up, up. We live in the Age of the Customer. These are all red flags.

Age of the Customer 61

Age of the Customer Social Media Customer Retention Customer Acquisition 61