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How is your brand redefining loyalty in the age of the customer? The pursuit of customer loyalty has become a holy grail for businesses across industries. Conclusion: The Age of the Customer In the age of the customer, loyalty is no longer a passive outcome of satisfaction.
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During her keynote address at Customer Response Summit (CRS) in Tucson, Tracy Sedlak, Senior Vice President of Customer Success at Offerpad and Execs In The Know Board Member, tackled the pivotal aspects of CX and the Voice of the Customer (VOC), weaving together insights and strategies critical for leadership.
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In the early 2010s, the Age of the Customer emerged. Consumers were more connected than ever before, and as their access to information and resources grew, so did their expectations. The Age of the Customer continues today—and the data shows it.
.” — Neil Davey, The Nine Steps to Designing a Voice of the Customer Programme , MyCustomer; Twitter: @MyCustomer. . . Realize the type of response that your customer craves. It is undoubtedly true that customers are better informed. “As
But as customers have become more aware and their expectations have risen, this “open-loop” system falls short. Customersexpect that if they take the time to provide personal feedback, then someone should take the time to provide personal follow-up. Takeaways.
And in ‘the age of the customer’, they also have more power than ever to get their voices heard. To manage this, businesses must do all they can to perfect the customer experience. Customer experience has emerged as the difference between a sale and a lost customer. Competition is tough and loyalty is precarious.
For B2B customer experience leaders, the customer service touchpoint is the most important point in the customer experience lifecycle. They also know they will need to redesign and reinvent the service and support experiences to keep up with customerexpectations. Definitely an interesting report. Kate Leggett.
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