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But as I spoke to people in the Customer Success community—as well as the CEOs of thousands of subscription businesses—I heard time and time again that one organization was missing from the conversation: Product. That resonated, because, as an ex-Product Manager, I saw how organically the two disciplines fit together.
We live in the Age of the Customer. Layer in the concept of the subscription and customers have an endless buffet of options they can try, with no long-term commitment. Not only is this the Age of the Customer, but it’s also the age of social connectivity. These are all red flags.
Gainsight CEO, Nick Mehta, shares why it’s so important for Customer Success and Product to work together and how Gainsight’s acquisition of Aptrinsic, a product-led growth platform, will drive these initiatives. “In What is a CustomerRetention Rate and How do I Calculate It? Click here to read the blog.
So many companies say they’re customer-centric, but the truth is that the platforms they relied on to run their business were primarily aimed at driving internal processes, not addressing the needs of the customer. Today, product adoption, customerretention, expansion, and advocacy have become critical business priorities.
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