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The Age of the Customer and the Fourth Industrial Revolution. In one of their older Customer Experience reports Forrester claimed that we are now in the “ Age of the Customer “ This was music to my ears when I first read it, because as you know I’m a customer champion. Click To Tweet.
It’s the age of the customer and the world’s biggest brands are duking it out every day for a greater share of our hearts, minds, and wallets. Customers hold more decision power than ever in an era where information about any company’s products and services is just a mobile search away. Time to set new customer experience goals.
If you’ve been keeping up with this series, you're familiar with the idea of gathering continuous customer feedback. Traditionally, customersatisfaction surveys have focused on collecting aggregate data. A closed-loop customer feedback program is a must-have for any bank looking to grow in this age of the customer.
And in ‘the age of the customer’, they also have more power than ever to get their voices heard. To manage this, businesses must do all they can to perfect the customer experience. Customer experience has emerged as the difference between a sale and a lost customer. How to find the best customer support software .
Last week I wrote a long post on “The 7 Essential Differences Between Simply Responding to Customers and Providing True Customer Service“ So this week I wanted to write a shorter thought piece on a topic getting a lot of airtime these days; that of smart things, the IoT or the Internet of Things.
One powerful way to inspire, inform, and motivate your organization to reach this next level of customersatisfaction is with deeper integration of sales staff with your organization’s customer success program. Empower your sales team with Gainsight. That doesn’t happen without hardwork, training, and continuous improvement.
We’re energized by these numbers because it shows customers are getting value from our platform, and more importantly, customer success. Our CSMs do a terrific job communicating with and engaging our customers. However, it will only get harder to maintain the same level of commitment and customersatisfaction as we grow.
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