Remove Age of the Customer Remove Predictive Analytics Remove Sales
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The Breadth of Customer Insight

CX Journey

Third, a good test of an “insight” is whether acting on it is powerful enough to change your customers’ behaviour (not just data to target those you believe will act as they have in the past). As I've written in the past , you may need to be a Data Scientist, Psychologist, Artist, Storyteller, Sales Coach, Economist, and People Leader.