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The Symbiosis of Algorithms, CX and Experimentation: Redefining Tech and Biotech B2B Design

eglobalis

In a previous article, I explored Enhancing Customer Experience Through Strategic Experimentation: A Comprehensive Guide , which you might find useful if you’re looking for more practical insights. The benefits are tangible: faster time-to-market, improved operational efficiency, and more effective customer solutions.

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The future of AI and what Customer Experience leaders can learn from it

Steven Van Belleghem

It reminded me of a case from one of my customers, a wood production company: it scans the wood structure of a specific tree and then shows consumers what it will exactly look like on their floor, allowing them to pick out their preferred pattern and tree. Sometimes they can even influence our health.

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Bias Check: Do Your Personas & Journey Maps Reflect Customer Diversity?

Kerry Bodine

Last year we developed journey maps for a mining company that produces fertilizer for agricultural crops. The customers I spoke to during the research process were nearly 100% white males from the midwestern United States — and representing these customers as anything else in the personas wouldn’t have been an accurate portrayal.

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How Customer Experience is becoming Customer Science

Steven Van Belleghem

But in retail, LiDAR is being deployed to understand the customer context – where the customer is looking, what parts of the packaging, etc. It’s fun to see how a technology that was invested for autonomous driving, is now used in an offline retail environment to better understand customer behavior.

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6 fantastic cases in B2B customer experience

Steven Van Belleghem

Deere & Company – you’ll probably be more familiar with their brand name John Deere – is a renowned American corporation that manufactures agricultural, construction, and forestry machinery. Using VR & AR for a better customer experience: Thyssenkrupp & Coca Cola. I love that. That’s it for now.

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Putting the taxpayers first: how great customer experience drives us forward

Qualtrics

We sat down with Anahita Reilly, one of the first ever Chief Customer Officers in a government organization, to learn how she and the GSA approached a range of topics including how technology improves their customer experience, regulations influence innovation, and how to make sure the taxpayer always comes first.

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How Elmeq Optimizes Processes and Improves Customer Experience With SugarCRM

SugarCRM

Process optimization and customer experience (CX) go hand in hand, although not many seem fully aware. Elmeq Motion , on the other hand, has seen the immense potential of articulated processes and the delivery of extraordinary experiences to its customers. Download our Case Study and get more insights!