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G2’s CMO Amanda Malko on the latest trends in software buying

Intercom, Inc.

Amanda, who’s always worked at the intersection of marketing and technology, is, by her own admission, a data geek. There is an acceleration in technology adoption, which Amanda believes is a result of an increase in self-education and the ability to try products before purchase.

B2B 118
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Putting the taxpayers first: how great customer experience drives us forward

Qualtrics

We sat down with Anahita Reilly, one of the first ever Chief Customer Officers in a government organization, to learn how she and the GSA approached a range of topics including how technology improves their customer experience, regulations influence innovation, and how to make sure the taxpayer always comes first.