PeopleMetrics

FEBRUARY 20, 2025

Touchpoint mapping has always been a critical step in building a great VoC program. It helps CX leaders identify the key interactions customers have with their company and prioritize where feedback is needed most. But as AI advances, the way we approach touchpoint mappingand what we can do with the datahas fundamentally changed.

Touchpoint 62

Touchpoint AI VOC Social Media 62

PeopleMetrics

FEBRUARY 20, 2025

When I wrote about omnichannel feedback collection in " Listen or Die ," I emphasized the importance of gathering customer feedback across all touchpoints consistently. Today, this principle remains crucial, but artificial intelligence has dramatically expanded both our capabilities and our customers' expectations.

Omnichannel 103

Omnichannel AI Artificial Intelligence Sentiment Analysis 103

ECXO

AUGUST 12, 2024

Similarly, in regions like Latin America (LATAM), North America (NAM), and Europe, the Middle East, and Africa (EMEA), tailored MarTech strategies are proving essential for elevating CX in line with distinct market dynamics and customer expectations. The ECXO is an open access CX Professional Business Network.

Customer Experience 366

Customer Experience Social Media Predictive Analytics Machine Learning 366

eglobalis

JULY 25, 2024

In contrast, European companies, including those in the UK, tend to focus more on product quality and regulatory compliance, sometimes at the expense of the customer experience. According to BCG, leading companies in the USA have adopted advanced digital tools and AI-driven insights to stay ahead of consumer expectations.

Customer Experience 488

Customer Experience Innovation CX Omnichannel 488

eglobalis

JULY 2, 2024

This simplicity overlooks the complexity of customer relationships and experiences, failing to capture nuanced feedback crucial for improving overall customer satisfaction. By understanding customer concerns in real-time, businesses can shift from reactive to proactive strategies.

NPS 453

NPS Customer Feedback Net Promoter Score B2C 453

PeopleMetrics

MARCH 11, 2025

Customers expect a seamless, branded, high-quality experienceeven when providing feedback. Think about it - if a customer had a premium experience with your product or service but then received a survey that feels like an afterthought, its a disconnect with your brand. The result? This isnt surprising.

VOC 100

VOC AI Text Analytics Touchpoint 100

ECXO

DECEMBER 25, 2024

Companies that can master the balance between driving growth and fostering genuine, positive interactions with their customers are not just survivingthey’re thriving. Whats more, the COVID-19 pandemic accelerated this shift, as companies adopted digital tools and reimagined customer touchpoints to remain relevant.

Customer Experience 156

Customer Experience Social Media CX E-commerce 156

eglobalis

JUNE 27, 2024

Introduction Delivering superior customer experience (CX) is paramount for business success. A well-crafted CX strategy transcends the superficial touchpoints of customer interaction, delving into the cohesive integration of all company divisions to deliver consistent, high-quality customer interactions.

Customer Experience 453

Customer Experience Net Promoter Score VOC Government 453

ECXO

JULY 10, 2024

The simplicity of NPS fails to capture the complexities of customer relationships and experiences, which are vital for improving satisfaction. Companies like Toyota and Samsung in Asian markets have found that while NPS gives a quick snapshot, it doesn’t delve deeply into changing customer expectations and perceptions.

Sentiment Analysis 374

Sentiment Analysis Customer Feedback NPS Net Promoter Score 374

eglobalis

AUGUST 19, 2024

Value Enhancement Score (VES) assesses how well a product or service meets customer needs and enhances their value. This metric helps companies align their offerings with customer expectations and drive long-term loyalty.

NPS 438

NPS Net Promoter Score VOC Actionable Insights 438

ECXO

JULY 26, 2023

Our focus in this article is on leveraging real-time customer data to provide richer, meaningful end-to-end customer experiences at every touchpoint. Brands have unprecedented access to customer data and digital footprints. This is at odds with customer expectations. Why now, and why in real time?

Predictive Analytics 296

Predictive Analytics Education CX Touchpoint 296

Retently

MARCH 11, 2025

Bridging the gap between what customers expect and what businesses deliver is the Customer Experience Manager. If you think of ecommerce as a well-oiled machine, the CX Manager is the grease that keeps everything running smoothly between: Customers Understanding their feedback, frustrations, and expectations.

CX 115

CX Customer Experience Net Promoter Score NPS 115

ECXO

APRIL 29, 2024

It’s about putting yourself in the customer’s shoes, understanding their pain points, and doing everything you can to address them. They’ve employed AI, machine learning, and data analytics to gain deeper insights into customer behavior and deliver personalized experiences.

CX 284

CX Innovation Machine Learning Technology 284

Intercom

APRIL 3, 2025

With AI agents like Fin, you can break free from these constraints. Taking an AI-first approach allows you to handle massive support volume fluctuations while providing always-on global support, and keeping costs predictable. In contrast, AI costs typically decrease over time as the technology matures and adoption grows.

Gaming 52

Gaming AI Start-ups Business Growth 52

SurveySensum

MARCH 5, 2025

Your agents handle thousands of conversations daily, so manually reviewing every call transcript is impossible – but AI-powered Call Center Text Analytics software makes it effortless. It uses NLP and AI to extract insights, detect sentiment, and identify common customer issues, trends, and opportunities for improvement.

Text Analytics 52

Text Analytics AI Sentiment Analysis Contact Center 52

ECXO

APRIL 10, 2024

This concept can be applied to customer experience as well. When a business can align all its touchpoints – from product design to customer service to after-sales support – in a way that resonates with the customers’ emotional frequencies, it creates a coherent customer experience.

CX 334

CX Customer Experience Social Media Sentiment Analysis 334

Intercom, Inc.

OCTOBER 22, 2020

And a recent study from Deloitte found that two-thirds of customers will switch brands entirely due to a poor customer experience. Customer expectations are higher than ever, and this acts as a forcing function, inspiring companies to think about their customers’ entire journey from acquisition to onboarding and support.

CX 218

CX Voice of the Customer Close the Loop Sentiment Analysis 218

PeopleMetrics

FEBRUARY 27, 2025

Implement a full-scale, omnichannel transactional VoC program across every touchpoint. There are three key reasons why this approach works: Validating Your Survey Design AI-powered survey design tools have made creating surveys faster and more efficient. But even with AI, real-world testing is necessary. The natural instinct?

VOC 62

VOC Close the Loop Sentiment Analysis Predictive Analytics 62

Lumoa

FEBRUARY 9, 2023

more friendly behavior in customer service) Marketing to take the info into account in better targeting (e.g. upselling to the most loyal customers) Process changes (e.g. informing the customer more often about how the repair is proceeding) Only after you have acted on feedback, customer experience processes are developing.

Net Promoter Score 167

Net Promoter Score Customer Experience B2C Social Media 167

Ameyo Callversations

FEBRUARY 9, 2022

Communicating with customers is not a trivial task in today’s time. Customer expectations are rising steadily, and they expect unforgettable interactions when interacting with a business. Yet, responding to customers according to their preferred channel at the desired time can be cumbersome.

AI 98

AI Artificial Intelligence Machine Learning E-commerce 98

Uniphore

NOVEMBER 11, 2021

Conversational AI is helping travel and hospitality leaders weather the turbulence and welcome new customers with next-generation CX. In this article, we unpack how AI-powered customer service solutions are working to: Personalize the Traveler Experience More customers are shopping for, booking and changing travel plans online.

Hospitality 130

Hospitality Hospitality AI Touchpoint 130

SurveySensum

OCTOBER 29, 2024

It’s no secret that your contact center is the first line of defense with your customers – making it the most important touchpoint in the customer journey. Also, 88% of customers say that a good customer service experience is what makes them more likely to make another purchase from the brand. Well, not anymore.

Contact Center 52

Contact Center Text Analytics Sentiment Analysis Machine Learning 52

Ameyo Callversations

APRIL 6, 2022

AI chatbot solutions are leading the way in providing exceptional customer service to businesses worldwide. They play a major role in delivering consistent and engaging customer experiences across eCommerce, retail, banking, insurance, and travel. 8 Proven Ways How Chatbots Help Deliver Enhanced Customer Service.

AI 98

AI Customer Service Compliance Contact Center 98

Ameyo Callversations

APRIL 6, 2022

AI chatbot solutions are leading the way in providing exceptional customer service to businesses worldwide. They play a major role in delivering consistent and engaging customer experiences across eCommerce, retail, banking, insurance, and travel. 8 Proven Ways How Chatbots Help Deliver Enhanced Customer Service.

AI 98

AI Customer Service Compliance Contact Center 98

Experience Investigators

JANUARY 7, 2025

Customer Touchpoints : Your CX program centers on customer touchpoints, which are every point of interaction with customers (both direct and indirect). Be sure to listen for untold customer feedback , too. Using AI for Customer Persona Development You dont have to build your customer personas alone.

Customer Experience 52

Customer Experience Customer Journey Map Touchpoint CX 52

Zendesk

APRIL 12, 2023

Even if you’re not familiar with generative AI or large language models (LLMs), you’ve probably heard of ChatGPT, the remarkably human chatbot that can generate surprisingly conversational answers, passable college essays—even dad jokes. What are generative AI and large language models (LLMs)?

AI 98

AI Engineering Legal Start-ups 98

ECXO

AUGUST 21, 2024

Successful customer experience organizations excel because they listen to their customers, understand their needs, and act accordingly. They learn from feedback, adapt, and continually improve their services to meet and exceed customer expectations. This teaches us the importance of balance. 3.

CX 156

CX Social Media Touchpoint Predictive Analytics 156

SurveySensum

AUGUST 19, 2024

This is one of the customer touchpoint examples where the brand engaged with Mike to remind and or understand why he abandoned the cart. This interaction at this touchpoint in Mike’s customer journey prompted him to become a customer from just a mere visitor. What are Customer Touchpoints?

Touchpoint 52

Touchpoint Social Media Invoicing Text Analytics 52

Hodusoft

JANUARY 30, 2025

An omnichannel contact center solution empowers businesses to meet these expectations by unifying all communication channels into a single platform, ensuring consistent interactions and personalized support at every touchpoint. This data helps businesses optimize strategies, identify trends, and deliver superior customer service.

Contact Center 52

Contact Center Omnichannel Social Media Retail 52

Win the Customer

DECEMBER 12, 2023

In today’s fast-paced digital landscape, the customer journey spans various touchpoints and channels. Enter generative AI—a game-changer in revolutionizing customer experience across omnichannel environments. Unified Customer View Generative AI integrates disparate data sources to create a unified customer profile.

Omnichannel 69

Omnichannel AI Social Media Machine Learning 69

Uniphore

NOVEMBER 16, 2021

It’s now the main — and often only — human touchpoint for banks and their customers. With a conversational automation platform that understands the customer’s real intent and sentiment, banking contact centers can deliver a positive conversational experience that drives customer satisfaction.

Net Promoter Score 130

Net Promoter Score Contact Center Artificial Intelligence NPS 130

DMG Consulting

MARCH 1, 2019

Thanks to AI and RPA, the WFO Market Surges. Merger-and-acquisition activity in a mature market is normal, and DMG expects to see more of it in the next 18 to 24 months as the WFO suite market goes beyond consolidations to a much more significant transformation that will involve other IT sectors. ANALYTICS, AI, AND RPA.

AI 84

AI Artificial Intelligence Contact Center Machine Learning 84

Intercom, Inc.

DECEMBER 10, 2020

On the other hand, customer success is proactive. It contextualizes user behavior to provide an in-depth understanding of how to improve the customer experience, while managing customer expectations. If a company has lots of small customers, then managing those touchpoints can become challenging as you scale.

B2B 223

B2B Outlook Sales Touchpoint 223

SurveySensum

FEBRUARY 13, 2025

Are you capturing feedback at all the relevant touchpoints/customer interactions handled by multiple teams? Because how a CSR treats your customer, how good the quality of the product is, and how responsive the support team is, everything impacts the customer experience. What is the current response rate?

Net Promoter Score 52

Net Promoter Score NPS Close the Loop Sentiment Analysis 52

CommBox

JUNE 30, 2024

Being customer-obsessed is not just another “in” word of the moment; it’s an essential part of your business’s strategy if your mission is to stay ahead of the competition and stand out in a competitive market. Are You Customer Centric? Does your customer-centric approach need to be enhanced?

E-commerce 52

E-commerce AI Social Media Touchpoint 52

Hodusoft

DECEMBER 26, 2024

A study conducted by Microsoft found that 66 percent of customers use at least three different communication channels to contact customer service. Another research by Twilio revealed that 91 percent of customers expect omnichannel communication from organizations. Read on and thank us later! Jackson Brown Jr.

Contact Center 52

Contact Center Omnichannel Social Media Sentiment Analysis 52

InteractionMetrics

MARCH 13, 2025

Strengthened brand loyalty , by identifying satisfied customers and encouraging them to become active promoters of your brand. Better alignment of products and services with customer expectations , allowing you to prioritize improvements that directly meet customer needs.

Sentiment Analysis 52

Sentiment Analysis Customer Experience Machine Learning Social Media 52