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I started Beyond Philosophy 20 years ago when CustomerExperience was the next big thing; the new concept that was going to change everything in business. The last big thing, Customer Relationship Management (CRM), was old news. Now, in 2022, I see the next big thing: Customer Science. Complete this short survey.
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The six are cost, convenience, category expertise, curation, community, and customization. I’m a recovering managementconsultant, but this is not a managementconsultant-oriented book where I take these six things and basically say, “If you do these six things, you can be great like company X, Y, and Z.”
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