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Tom Eggemeier knows a thing or two about customer experience. Long before he was the CEO of Zendesk, his grandparents operated a small grocery store in Covington, Kentucky. “They gave amazing, proactive, personalized customerservice to the people that shopped in their store, and I remember being in there,” he says.
Make sure marketing, fulfillment, and customerservice agree on realistic expectations for the holiday season, and have a plan for how to handle “moments of truth” such as late deliveries. Lean on AI-powered tools to help keep up with increased demand. Talk to your team about holiday protocols.
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