Is The Move to Self-Service Better For Your Organization Or The Customer?
Beyond Philosophy
JUNE 9, 2022
There is an old movie, Field of Dreams , where a farmer in Iowa plows under acreage of his fields to build a baseball field based on the urging of a mysterious voice whispering, “If you build it, he will come.” Does that mean that we want to have small talk with a sales clerk? For some people, yes, but for others, no.
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