Remove AI Remove Key Driver Analysis Remove Predictive Analytics
article thumbnail

Top 5 Text Analytics Tools: Features, Benefits, and Use Cases

SurveySensum

In simple terms, text analytics tools leverage machine learning, NLP, and other AI capabilities to break down unstructured data from customer feedback, online reviews, customer support chat, etc. But, How Do Text Analytics Tools Work? stop words, special characters) and structures the text for analysis.

article thumbnail

Market research software buyer’s guide 2021

Qualtrics

Key driver analysis — identifies the most important factors behind an outcome (e.g. Predictive analytics — applies various statistical analysis techniques to make a prediction about future behavior, for example likelihood to churn. Another key consideration is how easy they are to use.