Crate & Barrel on experience gaps: why they occur and how to close them
Qualtrics
MAY 2, 2019
Omnichannel journeys breaking down. Omnichannel customer journeys are the reality for many brands. On the X4 Summit main stage, Sir Richard Branson told the story of how he started Virgin Atlantic after his flight to Puerto Rico was canceled. But none of this makes a difference for the customer experience.
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