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How BSN Sports Successfully Integrated AI Into the Brand’s CX Strategy

Execs In The Know

In our recent webinar , Mandi Geary, Director of Customer Care at BSN Sports, took us behind the scenes of her artificial intelligence (AI) journey with Gladly, sharing the wins, lessons, and strategies that have transformed how her team supports customers. Define your AI North Stars before diving into implementation.

Sports 105
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Where AI Meets CX: How Conversational Commerce Effects Customer-Driven Growth

Beyond Philosophy

Technology, human behavior, Customer Experience are intersecting through the use of Artificial Intelligence (AI) and taking marketing in a new direction. Moreover, the brands wouldn’t necessarily be human-powered, but instead powered by AI. The AI will then determine where to send you based on your responses to its queries.

AI 166
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Social insights from the Olympics: inspirational tradition and modern innovation

Sprinklr

I love tradition and I love sports, so it is no surprise to anyone who knows me well that I absolutely adore watching the Olympics. A magnificent, inspiring sporting occasion with such an incredible heritage: The first modern Olympics took place in 1896 in Athens, and featured 280 participants from 12 nations, competing in 43 events.

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Lesson #33 Revisited: Don’t Let VoC Become Complaint Management—Celebrate the Positive Too!

PeopleMetrics

You create alignment across teamsand suddenly, delivering a great customer experience feels like a team sport. What About AI? Has AI changed this part of VoC? No AI required. That said, AI can help you spot patterns in recognition alertslike identifying top-performing employees or common behaviors that drive delight.

VOC 62
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Technological trends and new challenges in the sport sector

Neosperience

In a context where the world of sport is constantly growing, but at the same time in need of change, the emergence of innovative technologies , the diffusion of new tools and their use have become factors of enormous importance for the growth and evolution of the sector. Technological trends on the methods of involvement of sports fans.

Sports 52
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Kevin Maney on designing your own category

Intercom, Inc.

Kevin has written and co-authored books such as Unscaled: How AI and a New Generation of Upstarts Are Creating the Economy of the Future , The Maverick and His Machine: Thomas Watson Sr. It was trying to give us online sports when we were still dialing up modems and barely able to download a photograph. .”

Sports 205
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The CXO dream team: ?Why marketing, sales, and CS should unite to drive growth

Totango

CS is a cross-functional sport The customer journey is iterative and continuously evolving, with more touchpoints happening in non-linear and circular motions than ever before. Executive Connection” will be the new CS superpower My second takeaway from TSIA ties right into the idea of CS as a cross-functional sport.

Sales 113