6 Customer Experience Principles for Immediate yet Lasting Change
InteractionMetrics
OCTOBER 16, 2023
Ideally, every customer who took your survey should get a follow-up to close the loop, even those who had a great experience. For example, Satisfaction Metrics were replaced in the early aughts by the Net Promoter Score, which has, to some extent, been eclipsed by the Customer Effort Score.
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