6 Customer Experience Principles for Immediate yet Lasting Change
InteractionMetrics
OCTOBER 16, 2023
Measure to test your hypothesis (Even your unstructured data like reviews, conversations, and answers to open-ended text questions can be quantified.) Analyze the data, teasing out correlations and causation if possible. Alaska Airlines once sent me a 94-question survey. Interviews? Observations?) Don’t do that!
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