6 Customer Experience Principles for Immediate yet Lasting Change
InteractionMetrics
OCTOBER 16, 2023
Note that often CX is defined ONLY as the touchpoints a customer has with a company. Other metrics include the Ease of Business Score, Competitive Edge Score, Brand Compliance Score, and more. Alaska Airlines once sent me a 94-question survey. Minimize what you ask of your customers, and then minimize again. Don’t do that!
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