Customer Bliss

MAY 15, 2019

Do you believe customers are assets or cost centers? Thinking about customers as assets is my first customer experience competency. The idea of “customers as assets” gives you a simple way to measure whether you did or did not earn the right to customer-driven growth.

Hospitality 65

Hospitality Hospitality Customer Loyalty Customer Expectations 65

SurveySensum

MAY 20, 2020

After speaking to some marketing experts, and gaining their insights on the evolution of marketing strategies due to COVID-19, here are some points that gauge the impact of COVID-19 on customer engagement. How will COVID-19 affect Customer Experience? This situation should be taken as an opportunity to build brand equity.

Social Media 52

Social Media Customer Experience Healthcare Non-Profits 52

Qualtrics

JUNE 30, 2020

In this series we'll discuss all things digital, digital marketing, digital analytics, digital strategy, and digital customer experience. But people still wanted that moment where they could like, you know, maybe it was their morning coffee, they wanted to sit down and experience something. We're calling the digital playbook.

Start-ups 26

Start-ups Innovation Government Technology 26

Comm100

AUGUST 23, 2018

Starbucks’ mobile app has other interesting features that further improve the customer experience, including digital tipping, Shake to Pay, and a rewards system that incentivizes purchases by offering free food and drinks. The app even tells customers the songs playing in-store and lets them save the music to a playlist on Spotify.

Customer Service 45

Customer Service Hospitality Hospitality Omnichannel 45