Remove Alaska Remove Customer Feedback Remove Unstructured Data
article thumbnail

How to Improve Surveys: Amas Tenumah Interviews Martha Brooke

InteractionMetrics

How to Improve Surveys, Summarized: Martha and Amas discussed the problems with how companies use surveys, particularly Net Promoter Score (NPS), and offered advice on how to improve surveys to gather actionable customer feedback. And then new, new, uh, tickets and Alaska Airlines just to get finally home in any event.

NPS 52
article thumbnail

6 Customer Experience Principles for Immediate yet Lasting Change

InteractionMetrics

Even if the customer responds, will the data be complete? Companies often send surveys and ask for customer feedback because it’s easy, and they feel they should. Measure to test your hypothesis (Even your unstructured data like reviews, conversations, and answers to open-ended text questions can be quantified.)