Remove Alaska Remove Customer Service Remove Unstructured Data
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How to Improve Surveys: Amas Tenumah Interviews Martha Brooke

InteractionMetrics

And then new, new, uh, tickets and Alaska Airlines just to get finally home in any event. And he said, Martha, I really care about evaluating our customer service, our email, our chat, our calls. So it was kind of like, yes, measurement of aspects of the customer experience. In this case, it was customer service.

NPS 52
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6 Customer Experience Principles for Immediate yet Lasting Change

InteractionMetrics

Before placing the order, the customer reviews their order and feels confident. Unfortunately, the sweater is not the color that the customer imagined. The customer contacts customer service to initiate a refund. Analyze the data, teasing out correlations and causation if possible. Interviews? Observations?)