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To survive this pandemic, marketing managers need to adapt to resilience, innovation, agility, empathy and emotion and position themselves at the forefront of the longer-term shifts in consumer behavior resulting from this crisis. This global crisis has pushed companies to innovate like never before.
But then we also had innovation keynotes and from everyone from like a Steve Hammond who's pretty well known and those are Adobe sneaks, which is sort of a, you know, the labs people showing sort of cool innovations. The thing in the first position gets the most engagement in Alaska. So these people set it up.
The following best practices set contemporary leaders in innovation apart from the pack and represent what exceptional customer service looks like in 2018. How have these innovations worked out for Amazon? Alaska Air and Capital One. Alaska Air’s chatbot, Jenn, is integrated into its website’s live chat interface.
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