Remove Alaska Remove Net Promoter Score Remove Unstructured Data
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How to Improve Surveys: Amas Tenumah Interviews Martha Brooke

InteractionMetrics

How to Improve Surveys, Summarized: Martha and Amas discussed the problems with how companies use surveys, particularly Net Promoter Score (NPS), and offered advice on how to improve surveys to gather actionable customer feedback. And then new, new, uh, tickets and Alaska Airlines just to get finally home in any event.

NPS 52
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6 Customer Experience Principles for Immediate yet Lasting Change

InteractionMetrics

Measure to test your hypothesis (Even your unstructured data like reviews, conversations, and answers to open-ended text questions can be quantified.) Analyze the data, teasing out correlations and causation if possible. Other metrics include the Ease of Business Score, Competitive Edge Score, Brand Compliance Score, and more.