How to Improve Surveys: Amas Tenumah Interviews Martha Brooke
InteractionMetrics
NOVEMBER 11, 2024
How to Improve Surveys, Summarized: Martha and Amas discussed the problems with how companies use surveys, particularly Net Promoter Score (NPS), and offered advice on how to improve surveys to gather actionable customer feedback. Go beyond NPS: Gather intelligence, embrace the scientific method, and value expertise over opinions.
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