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5 Reasons Why Social Media Is Critical for Great Customer Service

Win the Customer

Whether it’s Snapchat’s GeoFilters or Facebook’s 360 Photos, more businesses are finding that social media is one of the most powerful tools available today. Whatever industry you’re in, you simply must have a social media presence these days. It’s called social media for a reason, after all.

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Faces of Customer Experience: Ali Banks

Customers That Stick

Additionally, she is the recipe developer for Sitka Salmon Shares and enjoys experiencing the operation first hand by fishing in Alaska. > In five years, the most important social media channel for customer service will be Twitter. > False Dichotomy. Paper < Plastic. Personalization < Privacy.

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5 Examples of Excellent Customer Service (And What You Can Learn)

Retently

You also need to respond fast to customer comments on social media. Virgin America, Alaska Air, and JetBlue Airways are good examples of excellent customer service when it comes to response speed , with an average response time of 4-5 minutes on Twitter. That doesn’t mean just sending speedy email replies.

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Chatbot Do’s and Don’ts – These Are the Best and Worst Chatbot Practices

Comm100

Check out how Alaska Air’s website chatbot, Jenn, masterfully handles ambiguity: Source: Alaska Air By responding to vague questions with multiple clickable solutions – and asking users to rephrase queries that the bot does not understand – Jenn manages to keep the conversation on track, and satisfy her users.

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7 Ways to Improve Customer Focus

Aquire

Customers want to be able to interact with you on their preferred channels whether that be your website, chatbot, social media , or messaging apps. Alaska Airlines. Ranked as the top airline on Newsweek’s list, Alaska Airlines provides an extensive list of promises to their customers right on their website.

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How Customer Experience is shaping during COVID-19 with ‘New Normal’

SurveySensum

They are spending hours on streaming platforms for entertainment, social media to connect with the outside world, e-commerce portals for shopping, delivery apps for food, and so on. Understanding the situation McDonald’s, instead of dine-in, diverted its media spend on McDelivery and Drive-Through. Be truthful to New Normal.

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Marketing Technology of the Future: Beyond the Customer Data Platform

Customer Experience Matrix

So knowing you just booked a trip to Alaska and knowing you just walked into a department store are each marginally useful by themselves, but together they let you offer me a great deal on a warm coat. Let’s stick with that Alaska trip: selling you a coat might be worth less than selling you a hotel room. Data synergy.