Remove Alaska Remove Touchpoint Remove Unstructured Data
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6 Customer Experience Principles for Immediate yet Lasting Change

InteractionMetrics

Note that often CX is defined ONLY as the touchpoints a customer has with a company. Measure to test your hypothesis (Even your unstructured data like reviews, conversations, and answers to open-ended text questions can be quantified.) Analyze the data, teasing out correlations and causation if possible. Interviews?