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How to Improve Surveys: Amas Tenumah Interviews Martha Brooke

InteractionMetrics

And then new, new, uh, tickets and Alaska Airlines just to get finally home in any event. Um, so, you know, there’s examination of how you’re using AI for customer experience and are you getting truly accurate information because we’ve worked with companies where even like with their unstructured data.

NPS 52
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6 Customer Experience Principles for Immediate yet Lasting Change

InteractionMetrics

Measure to test your hypothesis (Even your unstructured data like reviews, conversations, and answers to open-ended text questions can be quantified.) Analyze the data, teasing out correlations and causation if possible. Alaska Airlines once sent me a 94-question survey. Interviews? Observations?) Don’t do that!