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Their innovation allowed them to bypass one of the biggest problems of 21 st century telco’s: the dumb pipe syndrome, where the operator’s network is being used simply to transfer bytes between the customer’s device and the Internet, without ‘owning’ any data or really understanding their customers anymore.
Marketing – MGAs often use their expertise to develop innovative marketing strategies. Check with your local state insurance department to find out which type of license is required to practice as an MGA. For example, insurance carriers will give MGAs access to products that they wouldn’t otherwise offer.
In that case, a gate agent in Arkansas could jump in to assist a passenger in New York via video chat and help smoothen the process. The good news is, even if customers don’t end up using video chat, just knowing you’re innovative and care about experiences enough to have it in the first place is a great way to earn their trust.
She has extensive consulting experience across strategy, innovation, and communication and is a passionate customer champion, who uses customer experience strategy and data-driven insights to solve business problems. Jo Boswell – Customer Experience Innovator, Board Advisor, Executive Coach, CX Influencer. LinkedIn : [link].
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