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Customer Relationship Management (CRM) technology changes all that. This integrated solution lets businessesmanage their complex relationships with customers and leads so their sales teams can focus on selling. These modern systems also integrate and automate processes to streamline vital business functions.
For the customer’s sake, brands need CRM platforms if they want to communicate effectively, address concerns in a timely manner, and prove time and time again why they value their business. 3. CRM platforms that have embraced AI and automation help teams to streamline processes and workflows.
For larger businessesmanaging hundreds of accounts, theyre indispensable. A customer intelligence platform that captures the complete picture of how customers use a product and how they engage, communicate, and make decisions. Customer Success Platforms (CSPs) can be a game-changeror a total headache.
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