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Digital and social platforms have transformed the way consumers interact with your brand and communicate their experiences and expectations. Customers may not always mention you by name, but they are constantly sharing feedback on dozens of social media and messaging channels.
With a unified view, companies can understand customer journeys better, predict future behaviours, and tailor interactions to individual needs, significantly enhancing the overall customerexperience. These platforms also offer sociallistening capabilities to monitor customer sentiment and respond proactively.
The benefits of competitive benchmarking can only be realized once you choose a reliable sociallistening tool that meets your needs and aligns with your organization’s competitive benchmarking goals. The benefits of sociallistening for competitive benchmarking help your organization compare and inform: Brands’ social performance.
To do this, you’ll need to capture product-level feedback from review sites, social media, and other digital channels; integrate first-party data for a 360-degree view of the customer; and unify your data to create the groundwork for AI-powered insights. Step 2: Understand intent to create quick and actionable insights.
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