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By analyzing social media interactions, companies can gain valuable insights into customer opinions, preferences, and emerging trends, allowing them to adapt their strategies accordingly and foster stronger customerrelationships.
It’s no wonder that over half (56%) of survey respondents are encouraging greater cross-functional team collaboration over the next 18 months with the explicit aim of improving customer engagement. Organizations need to ensure that any investments in technology and cross-collaboration center around a culture that values customer engagement.
Every employee plays a role in delivering an outstanding customer experience (CX), whether in direct contact with customers or supporting customer-facing co-workers. Although customerservice might not be their primary job function, every employee needs the right tools to enhance customerrelationships with the brand.
She is a Thought Leader, Keynote Speaker, and Published Author and is currently heading the CustomerIntelligence Solutions at SAS where she is guiding organizations on the application of advanced analytics and artificialintelligence to harness customer insights and deliver relevant one-to-one experiences.
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