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Not only to design an experience that surprises and delights their customers, but also so their ArtificialIntelligence works to provide useable insight. You’ll remember that Customer Science is the fusion of data, the behavioral sciences, and artificialintelligence (AI). AI isn’t perfect.
I started Beyond Philosophy 20 years ago when Customer Experience was the next big thing; the new concept that was going to change everything in business. The last big thing, CustomerRelationshipManagement (CRM), was old news. Now, in 2022, I see the next big thing: Customer Science.
Better customer insights “To gain customer insights, we must understand that we are prisoners of what we know and what we believe.” This statement by renowned managementconsultant and academic Mohanbir Sawhney is extremely relevant in this context.
He has been named as one of the world’s ‘Top 150 Business Influencers’ by LinkedIn, and The Financial Times has recognized his company Beyond Philosophy as being one of the best managementconsultancies for two years in a row. Bruce Temkin – Experience Management (#XM) Visionary, Keynote Speaker, Co-Founder of CXPA.org.
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