The future today! How to build a proactive experience to gain growth and save costs!
Beyond Philosophy
AUGUST 20, 2022
While the definition of proactive experience is somewhat fluid at the moment, perhaps the best way to describe it is to solve a problem before the customer knows they have one. This proactive experience is powered by the emerging field of Customer Science, a convergence of data, artificial intelligence (AI), and the behavioral sciences.
Let's personalize your content