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With a unified view, companies can understand customer journeys better, predict future behaviours, and tailor interactions to individual needs, significantly enhancing the overall customer experience.
She is a Thought Leader, Keynote Speaker, and Published Author and is currently heading the CustomerIntelligence Solutions at SAS where she is guiding organizations on the application of advanced analytics and artificialintelligence to harness customer insights and deliver relevant one-to-one experiences.
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