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However, with recent technological advancements, ArtificialIntelligence (AI) and Machine Learning (ML) capabilities have become infused in all sorts of tools, and CRMs are no exception. Today’s CRM tools have been infused with predictiveanalytics and machine learning capabilities. Generative CRM: What Is It?
One perfect example of leveraging CRM systems is running analytics on invoice information in your ERP tool to help predict and offer your sales and marketing teams actionable insights. That information can be used to spot purchase patterns or make recommendations using AI paired with analytics.
ArtificialIntelligence is a great way to make data-based predictions and take the guesswork out of your processes. Once again, everything comes down to having a robust CRM equipped with predictiveanalytics that not only can analyze vast amounts of data but also offers easy access to data at an organizational level.
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