eglobalis

JUNE 12, 2023

The Rising Tide of Brand Purpose in B2B , The time of brand purpose The post The Rising Tide of Brand Purpose in B2B appeared first on Eglobalis.

B2B 317

B2B Customer Relationship Innovation CX 317

eglobalis

MARCH 20, 2023

Evolving Your B2B Customer Experience and Employee Experience Maturity Model? The post Evolving Your B2B Customer Experience Maturity Model? Return to the Customer Experience Key Pillars. The Return to the CX Key Pillars. appeared first on Eglobalis.

Customer Experience Maturity Model 331

Customer Experience Maturity Model B2B CX Customer Experience 331

eglobalis

AUGUST 1, 2023

How to use emotional design in CX to escape the B2B commodity trap , customer experience, product experience The post How to use emotional design in CX to escape the B2B commodity trap appeared first on Eglobalis.

B2B 302

B2B CX Customer Experience Customer Relationship 302

eglobalis

JULY 26, 2023

Anywhere, everywhere, all at once – integrating technology in B2B omnichannel design The post Anywhere, everywhere, all at once – integrating technology in B2B omnichannel design appeared first on Eglobalis.

Omnichannel 283

Omnichannel B2B Technology Technology 283

eglobalis

NOVEMBER 3, 2024

Originally posted at [link] Introduction In the realm of business-to-business (B2B) interactions, customer experience (CX) is often approached through standardized frameworks and prescriptive methodologies, frequently rooted in models from major industry analysts like Gartner, Forrester, and others.

CX 442

CX B2B Innovation Sentiment Analysis 442

ECXO

JULY 22, 2024

Unlocking B2B Success: The Essential Role of Onboarding, Design, and Customer Experience In the competitive world of B2B software and services, the trifecta of effective onboarding, innovative design, and exceptional customer experience is pivotal for driving adoption and fostering long-term customer relationships.

B2B 207

B2B Customer Experience Customer Loyalty Gaming 207

ECXO

MARCH 21, 2023

A customer-centric culture must ensure that every interaction between the customer and the organisation is tailored to the customer’s individual preferences, culture and needs –(on B2C 100% and on B2B too.) Just in B2B, the challenges are greater to achieve great experiences, but data analytics definitely helps.

Customer Experience Maturity Model 295

Customer Experience Maturity Model B2B CX Customer Experience 295

eglobalis

OCTOBER 21, 2024

For mature companies, this level of personalized attention is key to maintaining long-term relationships in both B2B and B2C. Below is a look at real cases where companies took these distinct approaches, including examples from both B2B and B2C environments. Their transparency helped them maintain trust with enterprise clients​.

Social Media 418

Social Media B2B Sentiment Analysis B2C 418

eglobalis

DECEMBER 4, 2024

Assertions that advancements in artificial intelligence (AI) and automation will replace human-led CX strategies overlook the complexity of customer relationships, the role of cultural nuances, and the limitations of technology in addressing human-centric needs across both B2B and B2C environments.

B2B 320

B2B AI Artificial Intelligence CX 320

eglobalis

NOVEMBER 12, 2024

By embedding CX principles deeply into project delivery, service teams can create memorable B2B client experiences that extend beyond deliverables. Conclusion The path to enhanced customer experience in professional services lies in adopting a mindset that sees clients as partners rather than projects.

AI 434

AI Artificial Intelligence B2B CX 434

Callminer

DECEMBER 8, 2021

Whether your sales reps are doing cold outreach or play a role in the decision-making phases of the sales funnel, insights from B2B sales conversations can help improve your bottom line. Learn how.

B2B 182

B2B Sales 182

ECXO

SEPTEMBER 6, 2023

B2B has been paying attention. In this article, I explore how B2B businesses are integrating various channel and touchpoint technologies to create a consistent, frictionless customer experience. They’re using AI and automation to solve the complexities of B2B buying. Chatbots are becoming a staple in the technology stack.

Omnichannel 156

Omnichannel B2B Technology Technology 156

Heart of the Customer

SEPTEMBER 28, 2022

In my new book, Do B2B Better, which comes out next week on CX Day, I provide deep dives into numerous real-world customer experience programs and lots of […]. The post Do B2B Better Excerpt #3: Dow appeared first on Heart of the Customer.

B2B 148

B2B CX Voice of the Customer Customer Experience 148

ECXO

MAY 19, 2024

In this episode, we explore how to succeed with B2B CX. With experience in manufacturing and previous roles in companies that sell directly to consumers, Irina Mostovaya, a Customer Experience Specialist from Finland, shares the lessons learned from operating in B2B CX.

CX 349

CX B2B Manufacturing Customer Experience 349

Heart of the Customer

SEPTEMBER 22, 2022

In my new book, Do B2B Better, which comes out next month on CX Day, I provide deep dives into numerous real-world customer experience programs and lots of practical […]. The post Do B2B Better Excerpt #2: Nancy Flowers appeared first on Heart of the Customer.

B2B 148

B2B CX Voice of the Customer Customer Experience 148

Heart of the Customer

SEPTEMBER 20, 2022

In my new book, Do B2B Better, which comes out next month on CX Day, I provide deep dives into numerous real-world customer experience programs and lots of practical tips. The post Do B2B Better Excerpt #1: Roxie Strohmenger appeared first on Heart of the Customer. But I am particularly […].

B2B 148

B2B CX Customer Experience 148

Heart of the Customer

SEPTEMBER 30, 2022

In my new book, Do B2B Better, which comes out next Tuesday, on CX Day, I provide deep dives into numerous real-world customer experience programs and lots of practical tips. […]. The post Do B2B Better Excerpt #4: XYZ Software appeared first on Heart of the Customer.

B2B 29

B2B CX Voice of the Customer Customer Experience 29

Heart of the Customer

SEPTEMBER 22, 2022

In my new book, Do B2B Better, which comes out next month on CX Day, I provide deep dives into numerous real-world customer experience programs and lots […]. The post Do B2B Better Excerpt #2: Nancy Flowers appeared first on Heart of the Customer.

B2B 29

B2B CX Voice of the Customer Customer Experience 29

ECXO

NOVEMBER 17, 2024

Studies show that emotional satisfaction significantly impacts technology adoption rates, even in highly rational B2B environments, where technology is often seen as a commodity. Slack (USA) – B2B Slack, a collaboration platform, has effectively utilized emotional design to enhance user engagement.

B2B 390

B2B Technology Technology Customer Loyalty 390

ECXO

MAY 14, 2024

The Evolution of Business Relationships: Not B2B nor B2C, but H2H In the ever-evolving world of business, a new paradigm is emerging that transcends traditional models and approaches to commerce, which I am a big defender of. So, shall we embark on the journey of becoming more human?

B2C 156

B2C B2B Artificial Intelligence Non-Profits 156

ECXO

AUGUST 12, 2024

This article explores the top MarTech solutions that are revolutionizing CX, the challenges the industry faces, and how these technologies are being leveraged across different global markets to drive B2B success. Become a member now: [link] Global Impact of MarTech on B2B CX Created by DALL-E with all rights reserved to ECXO.org.

Customer Experience 365

Customer Experience Predictive Analytics Social Media Machine Learning 365

Customer Think

OCTOBER 27, 2021

Every year, Content Marketing Institute and Marketing Profs release their latest B2B marketing research. This year the report includes a chart of current B2B content marketing challenges. A few of them surprised me as I thought (or hoped) we had beaten.

B2B 143

B2B 143

ECXO

APRIL 14, 2023

ECXO Executives sessions1 In partnership with SAS, the European Customer Experience Organization (ECXO) presents Reframing the B2B Engagement Journey. How to create something unique for your B2B customer too? How do you express natural empathy in engagement B2B in different cultures? That helps them to achieve better outcomes.

B2B 156

B2B CX Innovation Customer Experience 156

Customer Think

OCTOBER 6, 2021

B2B CEOs, boards, investors and senior leadership teams typically squander tremendous earnings and growth opportunities by putting the cart before the horse in their views of customer experience-driven growth. This may be more prevalent among newer companies, but it’s generally universal.

B2B 137

B2B Customer Experience 137

Customer Think

JULY 22, 2021

The business-to-business (B2B) space isn’t any different, with B2B newsletters thriving in the past year. Photo credit: Twenty20 Email newsletters are in again. Look around you – everyone is trying to get your email address and add you to their list. Not getting the engagement you were hoping for?

B2B 137

B2B 137

Customer Think

SEPTEMBER 13, 2021

But in this context, it’s more about discovery FOR the sales rep, NOT B2B buyers.One of the problems marketing and sales have as B2B buyers’ roles shift is that they start too late. Discovery is most often considered a function performed by sales reps.

B2B 133

B2B Sales 133

eglobalis

JULY 2, 2024

This article delves into these critiques, exploring how NPS fares across diverse business landscapes—both in B2B and B2C environments. B2B vs. B2C Perspectives In B2C environments, where transactional interactions are straightforward and brand loyalty is clearer, NPS can serve as a reliable indicator of customer advocacy and satisfaction.

NPS 373

NPS Customer Feedback Net Promoter Score B2C 373

Customer Think

AUGUST 20, 2021

B2B voice of customer maturity is not about scores, real-time feedback, response rates, listening posts, benchmarks, or comparisons to B2C trends. So, what does it mean? Let’s look at a sports analogy for enlightenment.

Voice of the Customer 137

Voice of the Customer B2B Sports B2C 137

ECXO

APRIL 21, 2023

Formato convencional24 In partnership with SAS , the European Customer Experience Organization (ECXO) presents Reframing the B2B Engagement Journey. How to create something unique for your B2B & B2C customer too? Expressing natural empathy in engagement B2B & B2C , is this not for all? How can your culture adapt?

B2B 156

B2B B2C Customer Experience CX 156

ECXO

AUGUST 19, 2024

Europe Panasonic (Germany) : The Customer Experience Center in Munich facilitates continuous experimentation, allowing B2B customers to interact directly with Panasonic’s products and solutions, gathering real-time feedback for iterative improvement. CX Experimentation Business Cases All pictures generated with DALL-E are copyrighted by ECXO.

Customer Experience 369

Customer Experience Customer Journey Map Net Promoter Score B2B 369

Customer Think

JANUARY 16, 2022

By Matt Heinz, President of Heinz Marketing If you missed my LinkedIn series last month, here’s a recap of all twelve B2B marketing trends, investments and focus areas I expect to see from CMOs and teams in the new year. In Summary: Change.

B2B 135

B2B Sales Technology Technology 135

eglobalis

OCTOBER 9, 2024

When customers provide feedback, especially in the B2B space, the temptation is often to take their requests at face value and immediately begin development. Salesforce (United States) Salesforce frequently receives requests for new integrations and customization features from its B2B clients.

Customer Feedback 441

Customer Feedback Innovation Compliance B2B 441

Customer Think

DECEMBER 24, 2021

B2B marketers need to rethink digital-first strategies to better. TweetLinkedInShareEmail What trends will dominate the demand generation landscape in 2022? We asked the experts at Spear Marketing Group to chime in: “Digital fatigue is real.

B2B 130

B2B 130

Customer Think

NOVEMBER 23, 2021

For B2B sellers, grasping the thought process behind a customer’s purchasing decisions can be particularly challenging, as that thought process isn’t strictly governed by logical elements. Photo by Unsplash, CC0 1.0 What’s the greatest hurdle you face when trying to sell your products and services?

B2B 130

B2B Government Sales Customer Loyalty 130

eglobalis

DECEMBER 17, 2024

AI in B2B Interactions: Scaling Customer Success AIs transformative power is equally impactful in B2B CX , where it enhances operational efficiency and service effectiveness. As customer expectations in B2B rise, AI will serve as a critical enabler of personalized, high-touch experiences that drive business partnerships forward.

AI 221

AI CX Sentiment Analysis Net Promoter Score 221

ECXO

MARCH 21, 2023

Eytan Hattem Formato Convencional The ECXO- European Customer Experience Organization is thrilled to present Building a CX Driven B2B Operating Model by Eytan Hattem , Chief Customer Officer at Prodware. appeared first on ECXO - European Customer Experience Organization.

B2B 156

B2B CX Business Consulting Innovation 156

Customer Think

DECEMBER 19, 2021

With the changes that organizations and markets have been subjected to in the past couple of years, it comes as no surprise that B2B buyers’ expectations continue to change too. It’s no longer enough to know your buyers – the ideal scenario is one in which you have built a genuine seller-buyer partnership that allows […].

B2B 132

B2B Sales Technology Technology 132