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As CEO of Gainsight , he has done more than most to popularize the category in the B2B SaaS world, and these efforts recently culminated in the company being acquired by Vista Equity Partners for $1.1 Nick’s belief that business is personal underpins his outlook, and he takes a “human-first” approach in his role.
Today, with both consumers and B2B customers more dispersed, isolated, and fragmented than ever, being customer-led demonstrably matters. Gartner has reported that 80% of B2B sales interactions between suppliers and buyers will be at least partly through digital channels by 2025.
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