article thumbnail

Empathy Won’t Save You: Why CX Thrives on Action, Not Sentiment but Outcomes?

eglobalis

Over the past few years, empathy has become a buzzword in CX conversations—and while it’s great to emphasize understanding, empathy alone is practically useless if issues in B2B or B2C experiences remain unresolved. This article challenges the status quo of how empathy is perceived in B2B CX.

CX 497
article thumbnail

How to Lead a B2B CX Transformation Program—And Avoid Costly Mistakes

ECXO

How to Lead a B2B CX Transformation ProgramAnd Avoid Costly Mistakes Introduction: The Importance of CX Transformation in B2B Todays business customers expect seamless, responsive, and value-rich interactions at every stage of the partnership.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Delete, Ignore, Snub or Engage? How Mature Companies Should Tackle Negative Social Media Feedback Analyses

eglobalis

This not only closes the loop but also demonstrates a commitment to solving problems. For mature companies, this level of personalized attention is key to maintaining long-term relationships in both B2B and B2C. British Telecom (BT, B2B, Europe) : BT faced criticism for deleting comments about their cloud services.

article thumbnail

AI and Real-Time Tech vs. Traditional CX Surveys: Who Will Win the Upcoming Battle?

eglobalis

This article examines in detail how businesses in both B2B and B2C contexts are leveraging AI, sentiment analysis, voice-of-customer (VoC) platforms, predictive analytics, and streaming data to capture customer insights in the moment. This closes the loop faster than traditional survey programs where findings might take weeks to disseminate.

AI 317
article thumbnail

How Retently Uses Retently: A B2B SaaS Guide

Retently

But the NPS recurring survey isn’t just about gathering scores; it’s about closing the loop. The post How Retently Uses Retently: A B2B SaaS Guide appeared first on Retently. Switching to a different survey template for the second attempt also tends to increase engagement.

B2B 152
article thumbnail

A to Z Guide to Customer Experience Definitions and Terms (Updated)

Lumoa

B2B Customer Experience B2B Customer Experience is, simply put, the experience and interactions with your company of a B2B customer. The situation when B2B CX was very distant from B2C CX has been rapidly changing. Now at least 80% of B2B buyers now expect the same buying experience as B2C customers.

article thumbnail

Using B2B VoC to Transform Customer Experience

ClearAction

Using B2B VoC to Transform Customer Experience Lynn Hunsaker. Customer experience transformation is the top priority of business-to-business (B2B) companies that track customer survey data. That’s according to a series of global B2B customer experience studies that I led. We need to think bigger, and more strategically.

VOC 54