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By constantly improving the NPS score, banks can ensure strong customer loyalty, leading to customeracquisition and increased revenue. For example, a score of 30 in B2B cannot necessarily mean a good score. Suggested Read: How to Implement NPS in B2B ? Always respond to customer feedback, especially to detractors.
Instead of only responding to your Passives and Detractors, make an effort to close the feedback loop with all of your customers. In many ways, it’s more important to close the loop with a Promoter than with a Passive, since one is far more motivated to talk about your business than the other.
Source: Retently 2024 NPS Benchmarks for B2B & B2C Analyze and benchmark your NPS with SurveySensums NPS experts and stay ahead of the competition! Higher CLV : Satisfied customers spend more over their lifetime, leading to increased revenue and profitability. What is a Good Net Promoter Score?
And what we found with Altify in this study is that although new customeracquisition is still certainly a huge thing, increasingly two things are coming up, Customer experience as a focus from the CRO and saying, okay, more revenue comes based on experience and expansion from existing customers being the outcome of that.
And as you can tell by the chart, the runaway winners in the minds of most executives are: Expansion and Cross-sell: Want to reduce customeracquisition cost (CAC) ? Sell to your existing customer. Automating Customer Success (CS): Can’t add more Customer Success Managers ( CSMs)? B2B and B2C.
Instead, companies are searching for ways to successfully maximize customer lifetime value by lowering CustomerAcquisition Cost (CAC) and improving Net Revenue Retention (NRR)—but do so without drastically increasing spending with high-touch resources. 43% of companies use free trials to optimize their customeracquisition.
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