ClearAction

NOVEMBER 16, 2023

Voice of Customer Maturity: Ultimate Guide Lynn Hunsaker Voice of customer maturity is not about scores, real-time feedback, response rates, listening posts, benchmarks, or comparisons of B2B versus B2C trends. VoC Maturity Essentials – VoC Collaborators – VoC Transformers 3. So, what does it mean?

VOC 62

VOC B2B Close the Loop Non-Profits 62

Bill Quiseng

OCTOBER 14, 2019

This week’s post is from Stacy Sherman , a results-oriented Customer Experience (CX) and Digital Marketing professional with a proven track record increasing brand awareness, sales, and loyalty at B2C & B2B companies of all sizes and budgets.

Close the Loop 16

Close the Loop VOC B2C B2B 16

Lumoa

APRIL 24, 2018

NPS is NOT the answer to everything like some would have us believe - especially in corporate / B2B key account management where long-term trust and relationship quality are key. The Net Promoter System provides the opportunity for you to act by closing the loop on both a tactical and strategic level. blog linkedin twitter Why?

NPS 126

NPS CX Net Promoter Score Close the Loop 126

Waypoint Group

DECEMBER 15, 2015

Humanity’s VP of Client Services, Paul Piazza, reached out to Waypoint Group to leverage B2B customer feedback in a way that would help his team better understand what customers really want and need from their product. The post Does Your B2B Feedback Program Save 46 Accounts in 3 Months? appeared first on Waypoint Group.

B2B 40

B2B Close the Loop Innovation Customer Feedback 40

Waypoint Group

DECEMBER 3, 2015

New research by Accenture Strategy has recently come out about B2B firms and how they perform from a CX perspective. Only 32 percent of those surveyed say they have the resources, skills, and tools they need to provide the experiences B2B customers require.

B2B 40

B2B Customer Experience B2C Close the Loop 40

Lumoa

MARCH 20, 2018

B2B customer experience B2B Customer Experience is, simply put, the experience and interactions with your company of a B2B customer. The situation when B2B CX was very distant from B2C CX has been rapidly changing. Now at least 80% of B2B buyers now expect the same buying experience as B2C customers.

Net Promoter Score 60

Net Promoter Score Customer Experience CEM B2C 60

PeopleMetrics

FEBRUARY 25, 2022

Voice of Customer (VoC) or customer listening. A VoC program collects, studies, and analyzes this information to help guide strategic decisions. How you approach CX and VoC will vary depending on your business context. CX metrics and KPIs. Remove internal silos that impede improvements.

CX 71

CX Net Promoter Score Customer Experience Touchpoint 71

Confirmit

APRIL 16, 2018

For quite some time, the default assumption has been that an organization’s Customer Experience (CX) team should be the exclusive owners of initiatives to listen to the Voice of the Customer (VoC) and improve the Customer Experience. For top-performing B2B organizations, meeting and exceeding customer expectations is a priority.

CRM 40

CRM Customer Experience Close the Loop VOC 40

SurveySensum

NOVEMBER 24, 2021

How to communicate with your customers in B2B and B2C? This is what closing the loop is all about. . And the process differs in B2B and B2C. In B2B cases, you just have a few responses. It is easier to check comments, validate data, take immediate action and close the feedback loop instantly with each customer.

NPS 52

NPS Net Promoter Score Sentiment Analysis B2C 52

Waypoint Group

DECEMBER 3, 2015

B2B customers are rarely ever 1 person. This simple statement actually explains a world of customer experience complexities and implications for how a B2B company should measure their CX. And because we ourselves are consumers first, it’s easier to fall into the trap of using B2C techniques and methodologies to do B2B CX work.

Gaming 40

Gaming CX B2B B2C 40

ClearAction

APRIL 18, 2020

Resolving the instance is the norm today, driven by voice-of-the-customer technology vendors’ emphasis on closing the loop with customers who rated something poorly in a survey. Customer experience management , as it should be managed, is alignment of the company to customers. This is the source of customer experience annuities.

Customer Experience 62

Customer Experience Net Promoter Score Innovation Close the Loop 62

Gainsight

OCTOBER 5, 2020

Typically, SaaS vendors do their best to incorporate the ‘Voice of the Customer’ (VoC) into their roadmaps, displaying their commitment to their users. How Community facilitates a Closed-Loop Feedback Process. It isn’t easy to close the loop when you don’t know where it started. Lila Meyer. Did You Know? .

Customer Feedback 52

Customer Feedback Close the Loop VOC Education 52

SurveySensum

FEBRUARY 11, 2022

Closing the loop. Since closing the loop is very important, their team helps you with how to analyze the gathered feedback, understand the customer issues from the core, communicate with the customer that you are working on their feedback to resolve their complaints, and actually fix the problem with the relevant teams.

Close the Loop 52

Close the Loop Touchpoint NPS Customer Feedback 52

Waypoint Group

AUGUST 1, 2018

Attitudinal (heartfelt) loyalty, which must be the mainstay of B2B companies because. The “customer” for most B2B providers is really a Buying Committee — a collection of people with differing roles/persona (decision makers, budget holders, business influencers, architects/designers, program and project managers, end users, etc.).

Net Promoter Score 56

Net Promoter Score Close the Loop Key Driver Analysis NPS 56

Confirmit

MAY 29, 2018

This gives you the ability to build a strategy to approach these 3 groups, for example closing the loop with your Detractors, or leveraging positive word of mouth with your promoters. Take tactical actions to close the loop with individual customers (or a selected group of them). Case study: Siemens Corporation using NPS.

Net Promoter Score 40

Net Promoter Score NPS Close the Loop Customer Loyalty 40

PeopleMetrics

AUGUST 7, 2019

In turn, the best way to secure executive sponsorship in VoC is to demonstrate that improving the customer experience pays big returns. Then begin to create your own internal business case for VoC. Public information is the first place to begin and often the only place to start if you have no VoC in place. Start with the facts.

VOC 70

VOC CEM Close the Loop Business Administration 70

PeopleMetrics

MAY 4, 2020

Recover alerts are the core of any advanced VoC program. Following up on recover alerts is the heart of your VoC program. For B2B companies, every recover alert should include a follow-up — no exceptions! But they are always involved in the process and are ultimately responsible for closing out all recover alerts.

Close the Loop 77

Close the Loop VOC CEM Business Administration 77

Confirmit

MAY 29, 2018

What is Voice of the Customer (VoC)? Close the loop with individual or group of customers to respond to their feedback. We recommend you follow the 5 stages below to ensure your VoC program delivers the insight you need to build strong customer experiences, create competitive advantage and generate ROI.

Voice of the Customer 40

Voice of the Customer VOC Customer Journey Map Net Promoter Score 40

PeopleMetrics

JANUARY 14, 2025

In Listen or Die , I wrote about a common misconception: that CX measurement (or Voice of the Customer, VoC) is the same as market research (MR). CX measurement, or VoC, is about real-time, continuous listening and acting on customer feedback from identified customers. Both are critical, but they serve different purposes.

AI 71

AI Sentiment Analysis E-commerce CX 71