ClearAction

DECEMBER 16, 2017

B2B Customer Experience: Do This, Not That Lynn Hunsaker. Is business-to-business customer experience management (B2B CXM) a watered-down or a souped-up version of consumer experience management? This series of monthly B2B CX articles explores the nuances of business customer experience.

B2B 86

B2B CXM Customer Experience Customer Experience Management 86

PeopleMetrics

AUGUST 27, 2015

Selling in the business-to-business (B2B) space is complicated. In fact, if you watch a B2B sales manager for any length of time, there’s a 97.4% A B2B sales manager’s job is essentially to coax a prospect into buying a problem-solving machine. And happy customers lead to more buyers. But I’m 97.4%

B2B 111

B2B Customer Experience Start-ups Sales 111

Retently

AUGUST 5, 2024

Welcome to The Ultimate Guide to the Best B2B NPS Software of 2024 ! If you’re looking to boost your customer satisfaction and drive business growth, you’ve come to the right place. So, let us guide you through the best B2B NPS software options of 2024. B2B mid-market businesses need advanced features and scalability.

NPS 101

NPS B2B Net Promoter Score Actionable Insights 101

ECXO

JUNE 15, 2021

As a CXO Kirsti is a Customer Experience Management executive, a board professional, advisor, partner, thought leader and a keynote speaker with extensive international experience in building customer centric brands, leading cross-functional teams, managing SaaS business and product portfolios for both B2B and B2C data and tech brands.

Customer Satisfaction 358

Customer Satisfaction B2C Omnichannel CX 358

ClearAction

OCTOBER 10, 2017

Solving Complex Challenges through B2B Customer Experience Lynn Hunsaker. “Our customer experience team really wants to make systemic and strategic changes that span the company, so we only tackle situations that our normal business-as-usual processes are not normally suited to tackle.

B2B 83

B2B Customer Experience Voice of the Customer Customer Feedback 83

Customer Experience Matrix

AUGUST 7, 2013

The idea of NICE expanding to become an all-channel, all-department customer experience vendor immediately raises the question of how they’ll compete with all those other omni-everythings approaching from digital marketing ( Adobe ), B2B CRM ( Salesforce.com ), and general enterprise systems ( Oracle , SAP , IBM ).

Customer Experience Management 69

Customer Experience Management Contact Center Customer Experience CRM 69

Lumoa

APRIL 22, 2020

B2B companies often struggle with common hurdles when it comes to surveying customers. Conducting B2B customer surveys should be an illuminating process, but instead, they become a nightmare that makes you want to tear your hair out. The post B2B Customer Surveys 101 appeared first on Lumoa.

B2B 78

B2B Customer Survey Net Promoter Score Social Media 78

Lumoa

FEBRUARY 9, 2023

Actionability is also, as we believe, one of the essential aspects of customer experience management. How do you take action on customer experience? Listen to your customers. B2B Customer Experience B2B Customer Experience is, simply put, the experience and interactions with your company of a B2B customer.

Net Promoter Score 167

Net Promoter Score Customer Experience B2C Social Media 167

Customer Experience Matrix

JUNE 22, 2011

Adobe on Monday announced a new “ Digital Enterprise Platform for Customer Experience Management ”. The platform fills the center of Adobe’s three-part corporate mission to “make, manage, and measure” digital content and experiences.

Customer Experience Management 82

Customer Experience Management Customer Experience Retail CRM 82

Beyond Philosophy

FEBRUARY 5, 2015

Many b2b and b2c companies offer antiseptic, commoditized, vanilla experiences for customers. We believe, and have demonstrated for our clients, that focused instruction and certification in contemporary customer experience methods can go far in making employees and companies world-class.

CEM 156

CEM Customer Experience B2C Customer Loyalty 156

eglobalis

JUNE 27, 2024

This strategy should encapsulate everything from understanding customer behaviors and preferences to aligning internal processes and cultures around those insights. However, while easy to write about, it is much harder to implement in both B2B and B2C contexts.

Customer Experience 467

Customer Experience VOC Net Promoter Score Government 467

SurveySensum

DECEMBER 30, 2024

CustomerGauge has been specifically built to cater to B2B and handle complex, multi-touchpoint journeys and various account sizes. Built from the ground up around the Accounts Experience methodology, CustomerGauge offers B2B brands guidance for customer surveying and revenue growth, among other things.

Sentiment Analysis 52

Sentiment Analysis Machine Learning NPS B2B 52

ClearAction

JULY 23, 2023

B2B Customer Experience Governance Lynn Hunsaker B2B customer experience governance can generate stronger growth when it’s tied-in to the way that B2B ecosystems work. B2B firms often have dedicated sales teams who pursue strong relationships with customers.

Government 62

Government B2B CXM Customer Experience 62

ClearAction

NOVEMBER 14, 2017

Customer Experience ROI Opportunities on B2B Touchpoints Lynn Hunsaker. Are you accelerating repurchases through your customer experience touch-points with industrial customers? B2B Voice-of-the-Customer: Integrating Decision Influencers’ Views. B2B Customer Experience: Do This, Not That.

Touchpoint 59

Touchpoint B2B Customer Experience Customer Journey Map 59

ClearAction

AUGUST 2, 2016

Using B2B VoC to Transform Customer Experience Lynn Hunsaker. Customer experience transformation is the top priority of business-to-business (B2B) companies that track customer survey data. That’s according to a series of global B2B customer experience studies that I led.

VOC 54

VOC B2B Customer Experience Close the Loop 54

Retently

MARCH 11, 2025

Bridging the gap between what customers expect and what businesses deliver is the Customer Experience Manager. Their work directly impacts business growth by reducing complaints, improving support efficiency, and enhancing customer retention, they drive higher revenue and lower churn.

CX 116

CX Customer Experience Net Promoter Score NPS 116

Confirmit

SEPTEMBER 24, 2018

Customer experience management combines all the processes an organization has in place to monitor and improve customer interactions, regardless of the channel or medium customers use to get in touch. What Are the Benefits of Customer Experience Management? How Can Confirmit Help You?

Customer Experience Management 45

Customer Experience Management Customer Experience VOC CEM 45

Confirmit

APRIL 19, 2017

But despite good intentions, and the opportunity for increased revenue from both new and existing customers, building a successful VoC program in a B2B organization can be a challenge. Your sales and account management teams must listen to customer needs and deliver solutions that are tailored to those needs.

B2B 55

B2B VOC CX Voice of the Customer 55

ClearAction

NOVEMBER 7, 2017

B2B Voice-of-the-Customer: Integrating Decision Influencers’ Views Lynn Hunsaker. Picture this: in deciding whether to rebuy from your company, the customer’s general manager and purchasing agent are neutral, the end-users are supportive, the safety department gives their approval, but the facilities manager rejects it.

Voice of the Customer 109

Voice of the Customer B2B VOC Customer Journey Map 109

TeamSupport

AUGUST 24, 2020

Quality data—and the right customer experience management tools–-enable you to view what is actually happening in your support operations, spot trends, and ultimately make good business decisions. But if you don’t understand them, you can’t build the strategies and appropriate actions to make a positive impact.

B2B 97

B2B Start-ups Customer Experience Management Customer Service 97

TeamSupport

OCTOBER 4, 2022

So in the cases where a customer is asking for something you can't provide, whether that's faster response times or new features (or a trip to the Moon with Wallace and Gromit), your business needs to manage their expectations. Glitches, errors, and bugs in B2B software can be irritating and costly to customers.

Customer Expectations 126

Customer Expectations B2B Customer Service Customer Experience 126

Confirmit

SEPTEMBER 24, 2018

Customer experience management combines all the processes an organization has in place to monitor and improve customer interactions, regardless of the channel or medium customers use to get in touch. What Are the Benefits of Customer Experience Management? How Can Confirmit Help You?

Customer Experience Management 40

Customer Experience Management Customer Experience VOC CEM 40

Gainsight

NOVEMBER 18, 2019

According to a B2B Marketing survey, two-thirds of marketers are making CX a priority in the next twelve months. More than a quarter of those surveyed are prioritizing CX before the year-end, largely because CX is set to become the most influential factor in customers’ minds as they sort through their options in saturated markets.

B2B 12

B2B CX NPS Net Promoter Score 12

SurveySensum

JULY 21, 2023

Allocating resources to attract new customers is indeed expensive compared to nurturing and retaining your current customer base. That’s why here in this blog we will talk about the top 11 B2B customer retention strategies. By doing so, you can nurture lasting relationships and drive customer loyalty.

Customer Retention 52

Customer Retention B2B Net Promoter Score Touchpoint 52

SugarCRM

AUGUST 19, 2020

Best-Selling Author and Expert Micah Solomon Addresses the Importance of Customer Experience Management and Strategy. These are all tactics that you can use today in your business to see if your current customer experience strategy is working. . . When he talks, businesses stop and listen. That’s not good enough!

Customer Experience Management 48

Customer Experience Management Mystery Shopping Customer Experience Mystery Shopper 48

PeopleMetrics

APRIL 9, 2015

Depending on your organization, you may have to sit through meetings, phone calls, demos, conferences, and discussions—before your effort reaches a single customer. And once you have a customer experience management plan in place, well—then there’s even more work to do. Tree Rings by Don DeBold , CC BY 2.0.

Customer Experience 125

Customer Experience Voice of the Customer Voice of the Employee Customer Feedback 125

ECXO

MAY 16, 2024

About me: Helen Rigamonti – CX speaker, author, and educator Helen Rigamonti has extensive experience leading customer-centric teams and has driven several major projects to enhance the customer experience in B2B, particularly within the SaaS tech sector.

Touchpoint 207

Touchpoint Customer Journey Map Education CX 207

Customer Experience Matrix

MAY 20, 2013

After all, Silverpop’s twin heritages in B2C email and B2B marketing automation both use simple data models: flat lists for email and basic lead/contact/account tables for B2B marketing automation. Both types of systems traditionally merge customer data using only email address.

Customer Experience 122

Customer Experience B2B B2C Social Listening 122

Experience Investigators

NOVEMBER 2, 2021

Creating customer personas is an important part of any customer journey mapping exercise or really any customer experience management program. What is a Customer Persona? We develop personas for specific activities around customer experience management. Customer Service Blueprinting.

Customer Journey Map 136

Customer Journey Map B2B B2C CX 136

Beyond Philosophy

NOVEMBER 10, 2014

An Insurance company reduced certain repeat calls from 76% to 6 % achieving millions of cost-cuts and also moved Customer satisfaction from 73% to over 90%. A B2B Telecom reduced costs by 36% and increased revenues by 7%. So, there you have it. I have made my case, and I am prepared to hear the counterarguments.

Net Promoter Score 164

Net Promoter Score Customer Experience CEM NPS 164

TeamSupport

FEBRUARY 15, 2019

Despite the rise of chatbots and text support, telephone customer support is still critical. To ensure customer satisfaction, B2B companies must create strategies that both reduce wait times and accelerate call resolution. How much do customers value their time and a quick solution?

B2B 49

B2B Customer Satisfaction Technology Technology 49

ClearAction

MAY 28, 2015

Brands with the best customer experience or service like Zappos, REI, Trader Joes, Nordstrom, Ritz Carlton, Adobe, Boeing, and American Express — they pay attention to their customers first and themselves second. Whether it’s B2C or B2B it makes no difference, the focus is on the customer, and that’s what matters.

Customer Experience 110

Customer Experience Social Media Customer Experience Management Customer Journey Map 110

Lumoa

MARCH 20, 2018

Actionability is also, as we believe, one of the essential aspects of customer experience management. How to take actions on customer experience? Listen to your customers. B2B customer experience B2B Customer Experience is, simply put, the experience and interactions with your company of a B2B customer.

Net Promoter Score 107

Net Promoter Score Customer Experience CEM B2C 107

ECXO

MAY 11, 2023

The model is a framework that helps companies evaluate their current state of customer experience management and identify areas for improvement. If you choose to develop one in-house, seek input from various stakeholders, including employees, customers, and partners, to ensure that the model is comprehensive and accurate.

Customer Journey Map 156

Customer Journey Map CX Transformation CX Education 156

Customer Experience Matrix

JUNE 2, 2011

If I were more on the ball, I would have noticed that May 25 marked a full year since Oracle bought the intellectual property* of high-end B2B marketing automation vendor Market2Lead. The unified data structure allows unified reporting across the customer buying process. Will competitors do the same?

CRM 82

CRM B2B Sales Education 82

TeamSupport

AUGUST 17, 2022

Improving the customer experience can have a significant impact on customer retention, profitability, and growth. Every customer needs a customer-centric experience, and if one business isn't providing that for them, they're sure to find one that does. So why is there still hesitancy, what gives?

Customer Experience 98

Customer Experience B2B B2C Customer Loyalty 98

Adrian Swinscoe

MARCH 21, 2024

This is a guest post by Rhys Williams, a freelance content marketing writer specialising in B2B SaaS, martech and personalisation. While there are plenty of positive […] The post Customer Advocacy – An Untapped Asset first appeared on Adrian Swinscoe.

B2B 113

B2B Business Growth Customer Relationship Customer Experience Management 113