PeopleMetrics

AUGUST 27, 2015

Selling in the business-to-business (B2B) space is complicated. In fact, if you watch a B2B sales manager for any length of time, there’s a 97.4% A B2B sales manager’s job is essentially to coax a prospect into buying a problem-solving machine. And happy customers lead to more buyers. But I’m 97.4%

B2B 111

B2B Customer Experience Start-ups Sales 111

Retently

AUGUST 5, 2024

Welcome to The Ultimate Guide to the Best B2B NPS Software of 2024 ! If you’re looking to boost your customer satisfaction and drive business growth, you’ve come to the right place. So, let us guide you through the best B2B NPS software options of 2024. B2B mid-market businesses need advanced features and scalability.

NPS 101

NPS B2B Net Promoter Score Actionable Insights 101

Lumoa

FEBRUARY 9, 2023

Actionability is also, as we believe, one of the essential aspects of customer experience management. How do you take action on customer experience? Listen to your customers. Long-term actions are based on the analytics results of customer feedback.

Net Promoter Score 167

Net Promoter Score Customer Experience B2C Social Media 167

Retently

MARCH 11, 2025

Bridging the gap between what customers expect and what businesses deliver is the Customer Experience Manager. They dont just react to problems; they proactively track feedback in all its forms, optimize the buyer journey by leveraging available data, and collaborate across departments to improve processes.

CX 116

CX Customer Experience Net Promoter Score NPS 116

Retently

JULY 28, 2019

Tech maturity of customer success teams who automate their key processes strongly correlates to significant business growth. Whether your team uses Retently or you’re just curious to learn more about customer feedback workflow automation, take a look at these practical ideas: 1. Automate the feedback loop.

Customer Feedback 85

Customer Feedback Sentiment Analysis NPS Customer Experience Management 85

ClearAction

OCTOBER 10, 2017

Solving Complex Challenges through B2B Customer Experience Lynn Hunsaker. “Our customer experience team really wants to make systemic and strategic changes that span the company, so we only tackle situations that our normal business-as-usual processes are not normally suited to tackle.

B2B 83

B2B Customer Experience Voice of the Customer Customer Feedback 83

SurveySensum

DECEMBER 30, 2024

CustomerGauge has been specifically built to cater to B2B and handle complex, multi-touchpoint journeys and various account sizes. Built from the ground up around the Accounts Experience methodology, CustomerGauge offers B2B brands guidance for customer surveying and revenue growth, among other things.

Sentiment Analysis 52

Sentiment Analysis Machine Learning NPS B2B 52

Lumoa

APRIL 22, 2020

B2B companies often struggle with common hurdles when it comes to surveying customers. Conducting B2B customer surveys should be an illuminating process, but instead, they become a nightmare that makes you want to tear your hair out. The company needs to ensure the feedback is addressed systematically.

B2B 78

B2B Customer Survey Net Promoter Score Social Media 78

PeopleMetrics

APRIL 9, 2015

Depending on your organization, you may have to sit through meetings, phone calls, demos, conferences, and discussions—before your effort reaches a single customer. And once you have a customer experience management plan in place, well—then there’s even more work to do. Growing Into Your Customer Experience.

Customer Experience 125

Customer Experience Voice of the Customer Voice of the Employee Customer Feedback 125

ClearAction

NOVEMBER 14, 2017

Customer Experience ROI Opportunities on B2B Touchpoints Lynn Hunsaker. Are you accelerating repurchases through your customer experience touch-points with industrial customers? Set up processes to provide relevant customer comments to each group in the company.

Touchpoint 59

Touchpoint B2B Customer Experience Customer Journey Map 59

Confirmit

SEPTEMBER 24, 2018

Customer experience management combines all the processes an organization has in place to monitor and improve customer interactions, regardless of the channel or medium customers use to get in touch. What Are the Benefits of Customer Experience Management? How Can Confirmit Help You?

Customer Experience Management 45

Customer Experience Management Customer Experience VOC CEM 45

Lumoa

MARCH 20, 2018

Actionability is also, as we believe, one of the essential aspects of customer experience management. How to take actions on customer experience? Listen to your customers. Long-term actions are based on the analytics results of the customer feedback. ACT ON CUSTOMER FEEDBACK!

Net Promoter Score 107

Net Promoter Score Customer Experience CEM B2C 107

ClearAction

AUGUST 2, 2016

Using B2B VoC to Transform Customer Experience Lynn Hunsaker. Customer experience transformation is the top priority of business-to-business (B2B) companies that track customer survey data. That’s according to a series of global B2B customer experience studies that I led.

VOC 54

VOC B2B Customer Experience Close the Loop 54

ECXO

MAY 16, 2024

A customer-centric leader also encourages their team to share customer needs and opinions, as this is crucial for gaining a deeper understanding of our customers. It is of great importance to reflect on how we currently handle feedback from our teams. The post Customer-centric leadership – what does it really mean?

Touchpoint 207

Touchpoint Customer Journey Map Education CX 207

PeopleMetrics

OCTOBER 25, 2017

Forrester’s Customer Experience Council 2017 member survey shows that 79% of all respondents believe that measuring customer experience is a top priority. Market research shows that the Customer Experience Management (CEM) market is estimated to grow from USD 5.06 Billion in 2016 USD 13.18

CEM 122

CEM Customer Experience VOC Government 122

Experience Investigators

NOVEMBER 2, 2021

Creating customer personas is an important part of any customer journey mapping exercise or really any customer experience management program. What is a Customer Persona? We develop personas for specific activities around customer experience management. Customer Service Blueprinting.

Customer Journey Map 136

Customer Journey Map B2B B2C CX 136

Confirmit

SEPTEMBER 24, 2018

Customer experience management combines all the processes an organization has in place to monitor and improve customer interactions, regardless of the channel or medium customers use to get in touch. What Are the Benefits of Customer Experience Management? How Can Confirmit Help You?

Customer Experience Management 40

Customer Experience Management Customer Experience VOC CEM 40

SurveySensum

JULY 21, 2023

Allocating resources to attract new customers is indeed expensive compared to nurturing and retaining your current customer base. That’s why here in this blog we will talk about the top 11 B2B customer retention strategies. By doing so, you can nurture lasting relationships and drive customer loyalty.

Customer Retention 52

Customer Retention B2B Net Promoter Score Touchpoint 52

ECXO

MAY 11, 2023

The model is a framework that helps companies evaluate their current state of customer experience management and identify areas for improvement. If you choose to develop one in-house, seek input from various stakeholders, including employees, customers, and partners, to ensure that the model is comprehensive and accurate.

Customer Journey Map 156

Customer Journey Map CX Transformation CX Education 156

SurveySensum

FEBRUARY 17, 2025

Are you still analyzing your customer feedback manually? In this digital age, where feedback can be gathered from multiple sources from social media posts to online reviews, it has become imperative that you dont miss anything as each of these customer activities can be valuable for your business. Lets find out more.

Text Analytics 52

Text Analytics Sentiment Analysis Social Media Machine Learning 52

Lumoa

MAY 21, 2018

Organizational roles in customer experience management. Marketing Marketing, which often substitutes or fulfils the role of Customer Experience management, must tailor the customer communications to align with customer segments. Marketing is about creating brand experience.

Customer Experience 122

Customer Experience Invoicing Finance Net Promoter Score 122

SurveySensum

OCTOBER 17, 2023

And for this, they are required to understand the importance of gathering and analyzing customer feedback. This is why, in this blog, we will explore the top 15 customer feedback tools for NBFCs that you can use for your business to collect customer feedback and gauge customer loyalty and satisfaction.

Customer Feedback 52

Customer Feedback NPS Actionable Insights Sentiment Analysis 52

PeopleMetrics

MARCH 25, 2022

creating a customer advisory board to collect customer insights. CABs are particularly beneficial for companies that rely heavily on segments of high-impact customers , like: B2B companies that produce enterprise-level software or provide specialized professional services. Luxury B2C brands and service providers.

B2B 118

B2B Customer Feedback Start-ups Social Media 118

PeopleMetrics

APRIL 15, 2015

But if they’ve never worked in the customer satisfaction space, you may buying appearance over substance. How long does it typically take to get your clients from contract to the first customer feedback invitation? How long should a transactional customer feedback survey be? positive, neutral, and negative).

Voice of the Customer 81

Voice of the Customer Net Promoter Score Text Analytics VOC 81

SurveySensum

APRIL 7, 2025

Understanding Its Value for CX Professionals SurveyMonkey is a feedback management tool widely used for gathering customer feedback, offering drag-and-drop survey design and data analysis tools that yield actionable insights. It is known for taking relevant action on the feedback that actually drives revenue.

Text Analytics 52

Text Analytics Actionable Insights AI NPS 52

Lumoa

APRIL 24, 2018

Peter Lavers Customer Experience and CRM Expert. NPS is NOT the answer to everything like some would have us believe - especially in corporate / B2B key account management where long-term trust and relationship quality are key. You want to see a complete view of your customers, what's going on, trends, etc.

NPS 126

NPS CX Net Promoter Score Close the Loop 126

SurveySensum

DECEMBER 4, 2024

For example, a score of 30 in B2B cannot necessarily mean a good score. Suggested Read: How to Implement NPS in B2B ? Source: Retently 2024 NPS Benchmarks for B2B & B2C Therefore, a good NPS score in banks and other financial services will be 31 or any number above it. Step 1: Conduct an NPS survey and collect feedback.

NPS 52

NPS Net Promoter Score Close the Loop Customer Loyalty 52

Lumoa

JANUARY 23, 2018

Text analytics helps in understanding the feedback. What is text analytics, or text mining, and why is it so relevant in the context of customer feedback analytics? Text analytics includes a set of techniques that structure information arriving in text format— in this case, free text customer feedback. Learn More.

Text Analytics 114

Text Analytics Sentiment Analysis NPS Net Promoter Score 114

Lumoa

MARCH 20, 2018

Actionability is also, as we believe, one of the essential aspects of customer experience management. How to take actions on customer experience? Listen to your customers. Long-term actions are based on the analytics results of the customer feedback. ACT ON CUSTOMER FEEDBACK!

Net Promoter Score 60

Net Promoter Score Customer Experience CEM B2C 60

ClearAction

AUGUST 16, 2016

There’s really no way to separate customers, as our ultimate funders, from any other business strategy. This acknowledgement may shine a new light on what we really should be doing in customer experience management (CXM). 3 Types of Customer Experience Action Essential to ROI.

CXM 67

CXM Customer Experience VOC Sports 67

Lumoa

FEBRUARY 15, 2021

Below, we are going to cover some of the more common integrations our customers at Lumoa use to provide an example of how they work. Send customer feedback to Lumoa You can easily send the feedback that you collect to Lumoa. For example, Lumoa has very clear open APIs and you can easily integrate into any modern platform.

Customer Experience 88

Customer Experience CRM Finance Close the Loop 88

PeopleMetrics

FEBRUARY 25, 2022

This complete introduction to CX will review everything you need to hit the ground running: Customer Experience FAQ. Benefits of Customer Experience. CX Management and High-Impact Customers. The Customer Experience Management Process. How to Improve Your Customer Experience.

CX 71

CX Net Promoter Score Customer Experience Touchpoint 71

SurveySensum

FEBRUARY 4, 2025

SurveySensum SurveySensum is an AI-enabled customer experience management tool with best-in-class GDPR compliance. It helps you gather and analyze customer feedback and take feedback-driven actions that drive real ROI. Lets take a look at them.

Compliance 52

Compliance Start-ups Healthcare AI 52

SurveySensum

JULY 14, 2020

Currently, he is serving as the Director of Customer Success at Kustomer and an Advisor at The Success League. He specializes in customer success, customer experience, SaaS start-ups, B2B & B2C marketing strategy, and e-commerce. Blake Morgan – Customer Experience Futurist, Keynote Speaker, Author.

Customer Experience 132

Customer Experience CX E-commerce Social Media 132

PeopleMetrics

APRIL 24, 2015

We believe there’s value in improving every step of the customer journey. In “ Start Your Winning Streak ,” our newly published independent research study, we focused on the B2B buyer’s journey—before a prospect becomes a paying customer. And we found (among many other things) that sales reps can affect the customer experience.

Customer Experience 110

Customer Experience Net Promoter Score Sales B2B 110

Retently

DECEMBER 10, 2024

Each of these will help you select a survey tool that fits your needs and drives meaningful customer feedback. Retently: The All-in-One Customer Satisfaction Platform Retently is a versatile customer experience management platform designed to help businesses measure, analyze, and enhance customer satisfaction.

NPS 78

NPS CRM Customer Satisfaction Sentiment Analysis 78

ClearAction

JULY 3, 2017

We’re getting tighter and tighter aligned with those functions because of our insights and recommendations based on end-to-end customer feedback.”. This article is part of a series in the Optimizing Business-to-Business Customer Experience monthly column on CustomerThink. Photo purchased under license from Shutterstock.

Customer Experience 66

Customer Experience Net Promoter Score Government Manufacturing 66